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When Consumerism Consumes Us

“Four things in life kill the soul; incessant sinning, arguing with fools, excessive dallying with women, and keeping company with the dead. Who are the dead, command of the faithful? Ali’s companions asked, all those mered in luxury, he answered.”  Salam, One thing I’ve noticed about myself recently is getting caught up in debates about products. […]

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Advertising: It’s All Good Until It Goes Wrong

“If an ad campaign is built around a weak idea — or as is so often the case, no idea at all — I don’t give a damn how good the execution is, it’s going to fail.” -Morris Hite Advertising is everywhere. It’s almost impossible to block it out of your life; You turn on […]

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Understanding Mobile Consumer Behavior (Infographic)

I came across this interesting info-graphic from the team at Peep it below. insha’Allah I’ll share start sharing even more content like this since I love marketing. The most shocking stat to me was that 89% of mobile users recognize ads! I guess it’s becoming easier for brands since these super smart phones have […]

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Colgate Herbal Miswak Toothpaste

Colgate Herbal Miswak Toothpaste

As the Muslim market continues to grow, more and more brands are cleverly creating products and services that Muslim consumers love. Here is a photo I recently saw of Colgate herbal miswak toothpaste sitting on a store shelf. A couple of months ago I wrote about how a particular miswak called “This Miswak” is making […]

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The Good Life: Remembering Not to Forget Allah

Salam Yo, I’ve always loved marketing, most importantly the consumer psychological/behavior aspect of it which is extremely interesting when you start studying it deeply. I’ll give you one example. Pepperidge farms sells many products but one of their most successful ones are Goldfish crackers, yea they are cute, tasty and are shaped just like little […]

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Chili’s Beirut Ramadan Marketing

When will all this Ramadan marketing come to the U.S.? 🙁 (more…)

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