The Good Life: Remembering Not to Forget Allah

Salam Yo,

I’ve always loved marketing, most importantly the consumer psychological/behavior aspect of it which is extremely interesting when you start studying it deeply. I’ll give you one example. Pepperidge farms sells many products but one of their most successful ones are Goldfish crackers, yea they are cute, tasty and are shaped just like little goldfish. When the company first started selling them in grocery stores, the goldfish crackers didn’t sell too well.


After researching they discovered the goldfish needed to be changed in appearance. Rather than leaving the face blank, eventually they stamped a smile on each goldfish cracker and this directly increased their sales. It’s no secret, consumers love seeing smiles. It gives them a sense of peace and happiness.

Anyways, I’ve come to the realization that every advertisement serves as a reminder to buy a certain product or service. It’s not surprising, humans are naturally inclined to forget. The solution? Reminders! Companies that spend the most on brand awareness tend to influence consumers purchasing habits more on a subconscious level.

It’s true, they basically want us to do constant dhikr of what they sell. How many advertisements does the average American expose to in one day? Take a guess, to relax your brain cells I’ll tell you what it is. Anywhere between 3,000-5,000 ads a day!

This leads me to my next part of the blog post. Recently I’ve been thinking a lot about relationships and I came to the conclusion that if you really value someone in life then you’ll remember them not only when you need them but on a regular basis.

Zooming out even more, as Muslims we believe the one who deserves the most remembrance in life is Allah. The Holy Qur’an reminds us “And the men and women who remember Allah frequently, Allah has prepared for them forgiveness and great reward.” (33:35).

The above verse highlights frequency. The challenge for all of us is arriving at a high level of consciousness where you are remembering Allah throughout your daily affairs and ultimately before you do any beneficial act. There is no doubt certain elements of the dunya distract us but when your going to sleep after a long and tiring day, you need to remind yourself that the next morning isn’t promised and only with Allah’s permission your life continues.Yea it’s easier said than done, but progress is a slow process. We all need to evaluate ourselves and take the necessary steps practically to improve our relationship with Allah. If you aren’t completing your five daily prayers, get on top of it. If you are then move on to developing a strong relationship with the Qur’an, there is always room for improvement.

When I was flipping through the dua book “Fortress of the Muslim” today, Subhan’Allah the amount of dua’s prescribed by our Beloved Prophet was amazing. There is a dua for just about anything in life. A dua for when you wake up, when the wind blows, before you put your new clothes on, for a good or bad dream, for a full moon, when it rains, pretty much anything and everything in life.

So how does this all relate to the original introduction of advertisements? Simple, Allah shows us through many ways that we should remember him. There are many signs of his existence. The order of the universe, the way your body functions, the endless blessings you receive. It’s clear in the Qur’an, “And if you would try to count the favors of Allah, you would never be able to count them. Truly, Allah is Forgiving, Most Merciful”. [16:18]

In conclusion, don’t have that half relationship with Allah where you turn to him only when you need him. We don’t need 3,000 ads to remind us to remember Allah. If you truly love Allah, you would want to remember him. He is worthy of praise through your times of trials and times of ease. That wraps it up like a mummy, forgive me if I wrote too much and because I haven’t posted lately. insh’Allah (God willing) I’ll write again real soon.

One last ayah from the Holy Qur’an before I bounce.

“And establish regular prayer, for prayer restrains from shameful and unjust deeds, and remembrance of Allah is the greatest thing in life, without doubt.” (Surah al-Ankabut 29:45)

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25 Responses to The Good Life: Remembering Not to Forget Allah

  1. Sara March 1, 2011 at 3:20 pm #

    Assalaam Alaikum,

    This article was a beautiful reminder in and of itself, mA! I love the analogy made between the amount of advertisements we see per day and how it relates to the Sunnah of the Prophet (sallAllahu 'alayhi wa sallam) in making the dhikr of Allah in almost every act we undertake.

    The post also somewhat reminds me of a lecture by brother Nouman Ali Khan in which he spoke of how young brothers (and sisters) today quite literally complete hifdh of songs. If only they spent that much time focusing on memorizing the Qur'an imagine what the results would be, subhanAllah.

  2. muslimah March 7, 2011 at 6:49 am #

    great article mashaAllah. just what I needed. love the last ayah..

  3. Emine March 12, 2011 at 3:43 pm #

    JazakAllah Khair for the reminder brother

  4. Cartoon M March 22, 2011 at 8:54 am #

    Good stuff bro. I dunno why, but I feel like I remember Allah the most when I'm driving alone or before I go to sleep. Maybe because I'm alone and away from those 5,000 advertisements that are distracting us lol.

  5. Ali March 26, 2011 at 1:37 am #

    Good article with a different perspective :)

  6. John March 26, 2011 at 2:20 pm #

    Why do you follow an impotent god and his illiterate pedifile false propet named moohomoed?

    • Mariam Mababaya July 1, 2012 at 2:35 am #

      to the imbecilic non-Muslim above in his misguided shadows,
      why bother leaving such a lame and ignorant comment when you know that by doing that you not only prove how ignorant and idiotic you are, but also your doing that may be the very cause of your doom in Hell? unless of course your God and Creator (our God and Creator, everyone’s God and Creator) Allah guides and wills to guide you?

      May Allah teach you a lesson for deliberately lying about the beloved Messenger of Allah, Muhammad SallAllahu ‘alaihi wa sallam. Ameen.

  7. imran ali March 27, 2011 at 10:55 am #

    jazakallah khair SUBHAN-ALLAH……………MASHA-ALLAH

    very nice info

    jazakallah khair

  8. Saad March 27, 2011 at 1:21 pm #

    Salam Everyone,

    Thanks for the support and taking out time to read my articles. Appreciate it =)

    @Sara, Br. Nouman is awesome mash'Allah.

    @John, I'd love to have a conversation with you if you can at least approach me and my readers in a decent manner when commenting.

  9. Anonymous March 27, 2011 at 9:43 pm #

    Yes ugghhh I'm petty sure all Muslims are going to hell

    • Satan March 28, 2011 at 7:26 pm #

      Even I can tell you that you're wrong. Get your facts straight but I'm sure I'll be seeing you soon ;-D

    • Mariam Mababaya July 1, 2012 at 2:38 am #

      To the lying poster above in his misguided shadows of evil and sadness:

      May God, Allah the Only God and King, curse you and your dimwitted non-Muslim family forever for lying about us Muslims. Ameen. Ameen.

      Allah yel’anek ya disbeliever, dog and atheist.

  10. Quran March 28, 2011 at 1:32 am #

    MASHA-ALLAH…very nice article

  11. Anonymous March 29, 2011 at 2:34 pm #

    No their goin to hell and they haven't accepted God not Allah heathen fake god as their God

  12. Bluepearl April 17, 2011 at 11:18 pm #

    Mashallah, lovely blog. Keep up the great work.

    Allahu Feek

  13. Hina N May 4, 2011 at 9:21 pm #

    Just found your page on Facebook and clicked the link for your blog, wonderfully written mashaAllah ! Its refreshing to read something from a fresh perspective and your writing style keeps the reader interested ! its sad to see that some haters have decided to troll your page and post hateful comments, khair may Allah guide everyone on the right path, Ameen! keep up the good work :)

  14. W May 9, 2011 at 8:25 pm #

    Excellent reminder, post more bro!!!!

  15. DeeDee May 12, 2011 at 11:52 pm #

    Masha'Allah, excellent reminder & may Allah reward you :)

    Also great blog, keep writing ^^

  16. Fouad May 23, 2011 at 9:41 am #

    the anology between ads and ayaats (signs) is genius! keep up the good work and congrats on the fresh look!

  17. Amani June 23, 2011 at 2:26 pm #


    I recently found your blog through a search engine and I have loved every post. Your blog is a great way to Dawah and keep other muslim brothers and sisters strong in their faith. Just like you said in another post, Eman increases and decreases, but a great way to increase Eman is to remember God and look around at all he does for us. Thanks for the post, yo! Keep writing!

    Jazakh Allahu Khair.



  18. Saad June 24, 2011 at 7:58 am #

    Thank you so much Br. Amani! Appreciate it.

  19. Rafhaan December 24, 2012 at 6:23 am #

    Masha Allah!May Allah Bless You and Reward You!

  20. Saad December 25, 2012 at 11:43 am #

    Alhumdulilah and Ameen! Thanks for the support Br. Rafhaan.

  21. Online Quran Academy August 1, 2016 at 2:34 pm #

    masha Allah good job, keep it up

  22. equranschool August 1, 2016 at 2:36 pm #

    Excellent Great Article

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