“THIS toothbrush”: Marketing the Miswak (Twig) in the West.

Okay so the Miswak is nothing new and has been used for well over a 1000 years in the Middle East. Some Muslims prefer it over modern toothbrushes because of it’s Oral Hygiene benefits and also because it was a recommended practice of our beloved Prophet Muhammad (peace be upon him).

I wrote an article a while back titled “Miswak or Toothbrush, just clean your teeth please.”

This Toothbrush Miswak Twig

Until now it really hasn’t been marketed or sold in the west. You might come across it randomly at a local halal grocery store.  Anyways, the point is the miswak has been used exclusively by Muslims here. No one really thought about bringing it to mainstream retailers. This has recently changed thanks to Lebanese design student Leen Sadder who has introduced “THIS.”

“THIS” concept aims to package and promote the Miswak as an organic and biodegradable alternative to the Western teeth cleansing routine. It’s amazing how Leen has turned the miswak into a brand-able product.

The picture on the right displays the product placement of the Leen’s miswak next to popular conventional toothbrushes from companies such as Oral-B, Colgate, Crest, etc.

One unique packaging feature of Leen’s miswak is a clever cigar-cutter-like lid. This was done to make the miswak more appealing to the western audience.

Pretty clever right? I think Leen’s miswak will sell just because consumers will be curious enough to try it.

Besides the fact that it is very affordable, the product is in affiliation with the American Dental Association, giving it credibility and trust to the end consumer.

Shout out to Core77 for sharing this!

, , , ,

18 Responses to “THIS toothbrush”: Marketing the Miswak (Twig) in the West.

  1. Muallimah February 5, 2011 at 8:28 pm #

    Assalamualaikum brother. I would like to share this article in my bloq. Hope u don't mind.

  2. D February 6, 2011 at 10:41 am #

    Its not a real product – its a design project, thats all.

    • jeffrico June 13, 2011 at 10:45 am #

      Maybe some research and you wont look like your pants are on the ground – http://www.onlineislamicstore.com/a5160.html

      • Yoriko February 15, 2014 at 6:44 am #

        Sono sicuramente cose itieressantnssime perche8 bisogna rivalorizzare le comunite0 e le filiere corte, mentre ora ahime8 si punta tutto sulla grande distribuzione, allungando i chilometri che percorrono le merci e strozzando i piccoli produttori e i piccoli venditori.

      • www.destructoid.com February 18, 2014 at 10:35 am #

        That’s a sensible answer to a challenging question

  3. Rabab February 21, 2011 at 6:23 pm #

    Thats so sick! JazakAllah for sharing!!!:)

  4. Quran Tutoring Onlin February 22, 2011 at 10:58 am #

    JazakAllah…Do Miswak daily is Sunnah and we must use it regularly it not only good for tooth but also good for health as well..

  5. nazia March 15, 2011 at 2:45 am #

    Jazak Allah 4 sharing this informative article with us.Allah bless u.

  6. Habibi Matrimonials April 28, 2011 at 6:05 pm #

    Assalamu Alaikum. The cool future of America with Islam… Just imagine. :)

  7. Nadia May 19, 2011 at 5:24 am #

    what a great tool! i think i'll get myself one soon :)

  8. Karim August 17, 2011 at 10:51 am #

    that's cool idea, i like it,

    I am not sure if miswak sold in natural food stores in the west, but I found it online in an american website http://www.miswakstick.com/

  9. travail a domicile March 25, 2014 at 11:50 pm #

    I think this is among the most important info for me.
    And i’m glad reading your article. But should remark on some general things,
    The web site style is perfect, the articles is really great :
    D. Good job, cheers

  10. hidradenitis suppurativa cure April 1, 2014 at 5:53 pm #

    Zit Cream Because this disease is basically acne gone REALLY REALLY HORRIBLY WRONG
    I’ve found that over the counter acne creams like Clearasil and Neutrogena help immensely.
    When the summer months rolled around, she felt like she
    had been at just some sort of all-time low. It commonly occurs
    on apocrine sweat gland-bearing skin such as in the groin.

  11. filme porno cu pitici April 8, 2014 at 2:03 pm #

    Hello all, here every person is sharing these know-how, thus it’s good to read this
    blog, and I used to go to see this website daily.

  12. satellite teleport April 9, 2014 at 9:20 pm #

    It’s amazing to visit this web page and reading the views of all mates concerning this
    piece of writing, while I am also zealous of getting familiarity.

  13. klicken sie auf diese May 6, 2017 at 9:41 am #

    Egal ob Sie einen Sexshop mit Ladengeschäft haben oder alles per Onlineshop anbieten möchten.

  14. dieser artikel May 8, 2017 at 8:54 am #

    Mit Bemerkungen wie: Er kann doch stehen, der Schlappi, Eine Morgenlatte ist doch was schönes, Jetzt würdest du gerne… usw.

  15. schauen sie sich diese jungs August 19, 2017 at 8:15 am #

    Denn es melden sich bestimmt welche, die nicht abgeneigt sind, ein Date mit Ihnen zu verabreden.

Leave a Reply

Powered by WordPress. Designed by Woo Themes