Giving dawah seems to be getting easier and easier, recently I’ve been seeing traditional Islamic Scarfs such as the shemagh aka keffiyah sparking a trend in fashion. Actually its been spreading for a while now, but I’ve seen it gradually becoming a trend in Brooklyn, where I live, and in New York City.
Non-Muslims are starting to rock it in the hood also, and so do the Palestinians in the Gaza strip. It might not be a big deal to you, but I used to work at H and M and it’s just interesting to see how fashion no matter where it comes from can still bring people towards a certain culture especially from an Islamic tradition.
The shemagh is hot, I’m about to buy one myself or maybe a couple. Alot of celebrity’s are also rockin it. Such as brother Lupe fiasco and my man Shaykh Sudais.
The keffiyeh (Arabic: كوفية, kūfīyä; plural: كوفيات, kūfīyāt) is also known as a shmagh, shemagh or yashmag ( شماغ, šmāġ), a ghutra ( غترة, ġuträ) or a hatta ( حطّة, ḥaṭṭä), and is a traditional headdress of Arab men, made of a square of cloth (“scarf”), usually cotton, folded and wrapped in various styles around the head. It is commonly found in arid climate areas to provide protection from direct sun exposure, as well as for occasional use in protecting the mouth and eyes from blown dust and sand. – (Wikiepdia)
At the end of the day, it’s fashion but it has arrived suddenly. I look at anything for an opportunity to give dawah, if something comes from the Muslim world and it’s appealing over here. I’m pretty interested and impressed by how it happened. Sort of like how Hush puppies started their trend in the United States. Who ever knew a scarf from the Muslim World would be hot for fashion. Inshallah (God Willing) this can be just one window to opening up hearts to many other great things which came from the Middle East.
As a matter of fact, Non Muslims in Philadelphia rock the kufi with long white tees and timberlands. If they like our looks, maybe next they will open books to see why we do other things also.
For all you business minded individuals out there, what’s next to hit the streets? Inshallah it’s leather socks. Ha.
May God Almighty guide us all and help us attain love for all the Prophets including his last, Prophet Muhammad (peace and salutations be upon him and all of them) Ameen…
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