Testing a New Market: the Muslim-American Consumer

Here is a recent video that was produced by Illume Magazine.

It’s great to see Best Buy recognizing consumer values and marketing to Muslims, maybe if Circuit City did the same they wouldn’t have gone bankrupt, haha. Just playing.

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One Response to Testing a New Market: the Muslim-American Consumer

  1. amira~j January 7, 2011 at 10:49 pm #

    I worked at best buy(near HQ) when the first ad came out last year and one of the customer service reps at HQ told me that they got a lot of calls from people saying they will never shop at bby ever again because they promoted terrorism. so much ignorance in the world.

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