You Deserve To Know – The Biggest Dawah Ad Campaign in New York City.
Salam,
All the bloggers reading this, spread the word inshallah asap!
Mashallah this is official, ICNA will be launching ” the subway project”. A unique and appealing dawah ad campaign on the New York City Subways. The concept revolves around “You deserve to know”. So throughout different trains you will see banners, one black asking a question, for example, Hijab?. Then another banner which will be white, right next to it, guiding the interested viewer to the website and information about Islam which will be www.whyislam.org. This project will be launched in Ramadan inshallah.
The best part about it is that this is marketing at its best to promote the universality of Islam.
Below is information from the official Youdeservetoknow.org website, check it out.
On any given average weekday in New York City, approximately 4.9 million people ride the subway system. That’s over 140 million people per month.
These people come from all walks of life, almost every country in the world is represented in the subway through its passengers at any given time of the day. Rich and poor, artists and scientists, students and teachers all make use of the New York City subway system. It is the common denominator (the melting pot) for New York City. Many global and large companies take advantage of this fact and sometimes buy out every ad on a subway car. The effectiveness of ad placement in the New York City subway system is unquestionable.
Instead of asking ‘Why Not?’ We should ask ‘Why did we not think of this before?’
Think: $2.1 million is spent on a 30 second advertising spot during the Super Bowl. Now that is the power of media.
Similarly, The Subway Project has been designed strategically to promote Islam in the NYC Subway system via advertisements in subway cars. We aim to have advertisements run for an four weeks, set for this Ramadan, September 2008. Insha Allah.
We ask you to participate by signing up.
As taken from www.youdeservetoknow.org
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Q: |
What do we mean by ‘You Deserve to Know’? Is this an engaging, unique, website name? Is it a publicizing technique? What does ‘You Deserve to Know’ refer to? What do I deserve to know? |
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A: |
‘You Deserve to Know’ refers to the right of every person to know about Islam. It also refers to the idea that everyone should be aware about the 877-Why-Islam Subway project, and that is precisely why we have created this website, because you deserve to know the latest trends in Da’wah in New York City, the city that never sleeps. |
So what are you waiting for, get involved now and spread the word! Alhumduillah this is the biggest dawah project ever, but most of all, I wanted to mention that we are all walking dawah. The better we present Islam positively, the better the result inshallah, make moves.
Donate here.
Get involved here
Read about it here.