Chill Yo Islam Yo » Marketing http://chillyoislamyo.com The Official Muslim Blog Wed, 27 Aug 2014 08:20:11 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.2 Understanding Mobile Consumer Behavior (Infographic) http://chillyoislamyo.com/understanding-mobile-consumer-behavior-infographic/?utm_source=rss&utm_medium=rss&utm_campaign=understanding-mobile-consumer-behavior-infographic http://chillyoislamyo.com/understanding-mobile-consumer-behavior-infographic/#comments Sun, 10 Jun 2012 23:01:38 +0000 http://chillyoislamyo.com/?p=3348

I came across this interesting info-graphic from the team at thinkwithgoogle.com. Peep it below. insha’Allah I’ll share start sharing even more content like this since I love marketing.

The most shocking stat to me was that 89% of mobile users recognize ads! I guess it’s becoming easier for

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I came across this interesting info-graphic from the team at thinkwithgoogle.com. Peep it below. insha’Allah I’ll share start sharing even more content like this since I love marketing.

The most shocking stat to me was that 89% of mobile users recognize ads! I guess it’s becoming easier for brands since these super smart phones have screens that are getting ridiculously big. Kind of defeats the purpose, you might as well carry around a tablet.

Hopefully the next iphone 5 doesn’t exceed 4 inches in display because my hands aren’t as big as Hakeem Olajuwon.

Click on the image below to get a larger view.

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How to Apply Best Customer Service Practices for Daw’ah http://chillyoislamyo.com/how-to-apply-best-customer-service-practices-for-dawah/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-apply-best-customer-service-practices-for-dawah http://chillyoislamyo.com/how-to-apply-best-customer-service-practices-for-dawah/#comments Tue, 13 Dec 2011 07:54:30 +0000 http://chillyoislamyo.com/?p=2625

Salam,

Being in the entrepreneur mode lately, I’ve been thinking about what makes certain companies successful. After reading up on some which are the cream of the crop in customer service, including Amazon.com, Nordstrom and Zappo’s to name a few, I was motivated to write a post about how w

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Salam,

Being in the entrepreneur mode lately, I’ve been thinking about what makes certain companies successful. After reading up on some which are the cream of the crop in customer service, including Amazon.com, Nordstrom and Zappo’s to name a few, I was motivated to write a post about how we can take some business lessons from them and apply them to how we approach Daw’ah.

After doing some research, it didn’t surprised me at all why these retailers were ranked at the top. All of them put customer service at the top of their core company values. In fact, Zappo’s teaches it’s employees to not have good “customer service” but “service” as they like to put it. They believe service is 24/7 and if you really care about helping people no matter where you are or what time it is then this will naturally carry over to how you do business.

It’s a philosophy which is taught from the top of the company and flows to the bottom.

See example below:

Now pay attention to this, in the Nordstrom’s employee handbook, it begins with the following statement:

“Welcome to Nordstrom: We’re glad to have you with our Company. Our number one goal is to provide outstanding customer service. Set both your personal and professional goals high. We have great confidence in your ability to achieve them.”

Your probably thinking well Saad it’s obvious, have outstanding customer service and your business will take off. Well the fact is many companies don’t stress this enough which results in customers bouncing to one of their competitors. But customer service goes beyond the traditional things that come to your mind, it’s about being extraordinary and impressive. I’ll paraphrase the story of a book store owner who was also once the professor of Jeff Bezo’s (founder of amazon). Sorry can’t remember his name right now.

Anyways one day at his book store, some plants fell from the balcony onto a customers car, leaving the car covered in dirt. The customer got extremely angry so the owner came out and told the customer he would make sure the car get’s spotless. He drove the customer’s car to all the car washes that were nearby but that failed since they were all closed. Then he told her, that he would clean the car himself with all of his cleaning supplies at his book store. After full-filling his promise, this resulted in the customer purchasing a large quantity of books from his store.

Now that’s how you care about your customers. The owner could have easily brushed off the incident and not take responsibility but he took the higher road.

Lesson learned: Go out of your way to make your customer happy and they’ll support your business!

My favorite CEO today is Jeff Bezos (May Allah swt guide him), not only is he quite humble but his perspective on doing business is amazing. Learning from his professor, he says:

“We see our customers as invited guests to a party, and we are the hosts. It’s our job everyday to make every important aspect of the customer experience a little bit better.”

In other words putting people or in this case your customers before you. These are all essentially different dimensions of customer service and shaping customer experience with the products and services your selling but the main aspects of servicing others is not complicated at all. In fact, you just need be human and act according to your innate nature. Often times, shatan makes us feel that we need to cheat or be shady to get more sales. The truth is Allah (swt) has already decreed how much your going to get. So your only fooling yourself if you feel that you need to take haraam means to get there. Think about it.

To successfully serve your customers, you need to:

  1. Always be honest to your customers, especially when you or your company have messed up. Don’t worry Pinocchio isn’t your boss.
  2. Be gentle with your customers, even when they piss you off. In a hadith narrated by Imam Tirmidhi, Prophet Muhammad (s) said “Allah’s mercy descends on one who is gentle at the time of buying, selling, and requesting payment.”
  3. Learn from the best (Zappos, Amazon, Nordstrom) Listen closely to what your customers are saying, often times they are your biggest critics. When Imam Shafi was asked once how he got great character, he replied ” I listened to my critics and took their criticism seriously”.
  4. Once you receive this criticism, you need to be able to reflect upon it and channel it accordingly so there is constant improvement. It’s very likely what you learned or experienced can be helpful to another employee, so document it and share it with your team. The best way to handle heated moments is to avoid being reactionary but more importantly mentally prepared.
  5. Reward your customers! This is one of the most proven methods to keep customers happy, the best things in life are free.

Applying the above lessons for Daw’ah:

As a Muslim, I figured this sort of relates to how we should strategically give daw’ah or invite people to Islam. At the end of the day, people will always remember how you treated them, especially based on first impressions, it’s that simple. Allah (swt) says in the Qur’an:

“Invite to the way of your Lord with wisdom and good instruction, and argue with them in a way that is best. Indeed, your Lord is most knowing of who has strayed from His way, and He is most knowing of who is [rightly] guided”. (16:125)

Below is a chart which displays reasons for customer service complaints which was collected and analyzed by a consumer complaints firm called groubal.com. You’ll notice that many of the reasons are directly applicable to how some Muslims deal with Non Muslims, which sadly results in them having a negative perception of Islam. Which isn’t always fair but it’s the current reality.

The reasons that specifically stood out to me were:

  1. Language 5%
  2. Rudeness 17%
  3. Carelessness 11%

I’ve witnessed several stories of people who came into and Islam and left because they wouldn’t given their expected level of comfort and support, the essential follow up from the community is too slow (same as the significant reason of poor customer serve as illustrated above) which results in this person leaving the deen. It can definitely apply to the aspect of carelessness as well. Sounds similar to a customer leaving a business? I think so!

This reminds about many ex-Muslims that were deaf who also left Islam because they didn’t have no one to teach them about the Qur’an and Sunnah through sign language, quite sad but rudeness our our side to say the least.

Along with that, is just basic language which often times you go to a Masjid in America and there isn’t a Khutbah in English to cater to the individuals in attendance. This is particularly disturbing since we’re in a country where English is the most popular language. I guess this would fall more within marketing and understanding your target audience, but nevertheless all these elements are directly related.

Conclusion

All of the proven practices discussed above must be consciously executed throughout your respective organization or business and are essential to first attract and then retain your target audience/market. There’s no doubt that carelessness, being rude and being slow to respond are critical in maintaining relationships. Along with this, the essential qualities of being honest and understanding who your engaging with are the keys to winning the hearts and minds of people.

From an historical perspective, Islam spread through the world (especially Indonesia) largely due to how honest Muslim businessmen/merchants conducted themselves through their trade and dealings.

Related to this, our beloved Prophet Muhammad (peace be upon him) was known as Al-Sadiq (the Truthful) and Al-Amin (the Faithful). Every Makkan, rich or poor called him by these names before he received revelation and these qualities were directly reflected in his success as a businesman as well.

The best form of marketing is word of mouth and when you have a great experience with a business then it’s only natural that you refer that business to someone your close to. The same applies to Islam, if we live according to the standard and best practices outlined by the Qur’an and Sunnah knowing that we’re representing Islam for Allah (swt) sake, then it’s only right more and more people will observe and become interested in learning why we are behaving the way we are.

To wrap it up, I want to mention that companies undoubtedly have a dark side to them as well and like humans they will make mistakes because they are being operated by humans. So let’s not forget that there are always ups and downs in all aspects of life but it’s all you respond to failure that makes you truly successful and Allah (swt) knows best.

Anyways insha’Allah we can all including myself benefit from this if it’s correct. Well I’m out of here like the full moon on a clear and cold winter night. Wa’saalam Yo!

 

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The Good Life: Remembering Not to Forget Allah http://chillyoislamyo.com/remembering-not-to-forget-allah/?utm_source=rss&utm_medium=rss&utm_campaign=remembering-not-to-forget-allah http://chillyoislamyo.com/remembering-not-to-forget-allah/#comments Tue, 01 Mar 2011 06:33:59 +0000 http://www.chillyoislamyo.com/remembering-not-to-forget-allah/

Salam Yo,

I’ve always loved marketing, most importantly the consumer psychological/behavior aspect of it which is extremely interesting when you start studying it deeply. I’ll give you one example. Pepperidge farms sells many products but one of their most successful ones are Goldfish cracke

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Salam Yo,

I’ve always loved marketing, most importantly the consumer psychological/behavior aspect of it which is extremely interesting when you start studying it deeply. I’ll give you one example. Pepperidge farms sells many products but one of their most successful ones are Goldfish crackers, yea they are cute, tasty and are shaped just like little goldfish. When the company first started selling them in grocery stores, the goldfish crackers didn’t sell too well.

Remembering

After researching they discovered the goldfish needed to be changed in appearance. Rather than leaving the face blank, eventually they stamped a smile on each goldfish cracker and this directly increased their sales. It’s no secret, consumers love seeing smiles. It gives them a sense of peace and happiness.

Anyways, I’ve come to the realization that every advertisement serves as a reminder to buy a certain product or service. It’s not surprising, humans are naturally inclined to forget. The solution? Reminders! Companies that spend the most on brand awareness tend to influence consumers purchasing habits more on a subconscious level.

It’s true, they basically want us to do constant dhikr of what they sell. How many advertisements does the average American expose to in one day? Take a guess, to relax your brain cells I’ll tell you what it is. Anywhere between 3,000-5,000 ads a day!

This leads me to my next part of the blog post. Recently I’ve been thinking a lot about relationships and I came to the conclusion that if you really value someone in life then you’ll remember them not only when you need them but on a regular basis.

Zooming out even more, as Muslims we believe the one who deserves the most remembrance in life is Allah. The Holy Qur’an reminds us “And the men and women who remember Allah frequently, Allah has prepared for them forgiveness and great reward.” (33:35).

The above verse highlights frequency. The challenge for all of us is arriving at a high level of consciousness where you are remembering Allah throughout your daily affairs and ultimately before you do any beneficial act. There is no doubt certain elements of the dunya distract us but when your going to sleep after a long and tiring day, you need to remind yourself that the next morning isn’t promised and only with Allah’s permission your life continues.Yea it’s easier said than done, but progress is a slow process. We all need to evaluate ourselves and take the necessary steps practically to improve our relationship with Allah. If you aren’t completing your five daily prayers, get on top of it. If you are then move on to developing a strong relationship with the Qur’an, there is always room for improvement.

When I was flipping through the dua book “Fortress of the Muslim” today, Subhan’Allah the amount of dua’s prescribed by our Beloved Prophet was amazing. There is a dua for just about anything in life. A dua for when you wake up, when the wind blows, before you put your new clothes on, for a good or bad dream, for a full moon, when it rains, pretty much anything and everything in life.

So how does this all relate to the original introduction of advertisements? Simple, Allah shows us through many ways that we should remember him. There are many signs of his existence. The order of the universe, the way your body functions, the endless blessings you receive. It’s clear in the Qur’an, “And if you would try to count the favors of Allah, you would never be able to count them. Truly, Allah is Forgiving, Most Merciful”. [16:18]

In conclusion, don’t have that half relationship with Allah where you turn to him only when you need him. We don’t need 3,000 ads to remind us to remember Allah. If you truly love Allah, you would want to remember him. He is worthy of praise through your times of trials and times of ease. That wraps it up like a mummy, forgive me if I wrote too much and because I haven’t posted lately. insh’Allah (God willing) I’ll write again real soon.

One last ayah from the Holy Qur’an before I bounce.

“And establish regular prayer, for prayer restrains from shameful and unjust deeds, and remembrance of Allah is the greatest thing in life, without doubt.” (Surah al-Ankabut 29:45)

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Testing a New Market: the Muslim-American Consumer http://chillyoislamyo.com/testing-a-new-market-the-muslim-american-consumer/?utm_source=rss&utm_medium=rss&utm_campaign=testing-a-new-market-the-muslim-american-consumer http://chillyoislamyo.com/testing-a-new-market-the-muslim-american-consumer/#comments Fri, 07 Jan 2011 02:36:10 +0000 http://www.chillyoislamyo.com/testing-a-new-market-the-muslim-american-consumer/ Here is a recent video that was produced by Illume Magazine.

It’s great to see Best Buy recognizing consumer values and marketing to Muslims, maybe if Circuit City did the same they wouldn’t have gone bankrupt, haha. Just playing.

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Here is a recent video that was produced by Illume Magazine.

It’s great to see Best Buy recognizing consumer values and marketing to Muslims, maybe if Circuit City did the same they wouldn’t have gone bankrupt, haha. Just playing.

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Skype Sends Eid Wishes to Muslims Around the World http://chillyoislamyo.com/skype-sends-eid-wishes-to-muslims-around-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=skype-sends-eid-wishes-to-muslims-around-the-world http://chillyoislamyo.com/skype-sends-eid-wishes-to-muslims-around-the-world/#comments Sun, 12 Sep 2010 21:25:37 +0000 http://www.chillyoislamyo.com/skype-sends-eid-wishes-to-muslims-around-the-world/ It’s great to see more and more companies reaching out to the Muslim market. This time it’s Skype! Your favorite internet communication company, well at least mine.

Skype is allowing you to wish all your loved ones a Happy Eid for free. I love their dedicated Eid page, it’s very enticing.

Anyways he

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It’s great to see more and more companies reaching out to the Muslim market. This time it’s Skype! Your favorite internet communication company, well at least mine.

Skype Eid Wishes

Skype is allowing you to wish all your loved ones a Happy Eid for free. I love their dedicated Eid page, it’s very enticing.

Anyways here is what promotion says:

We’ve got a feast of Skype Credit vouchers to give away – so you can call around the world for up to 30 minutes.

To get yours, simply enter your email address below. We’ll then email you a special code to claim your free Skype Credit, so you can start sending Eid wishes on us.

Pretty cool. While others continue to ignore us, it’s nice to see power brands and company’s welcoming Muslim consumers.

So what are you waiting for? Go sign up.

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Chili’s Beirut Ramadan Marketing http://chillyoislamyo.com/chilis-beirut-ramadan-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=chilis-beirut-ramadan-marketing http://chillyoislamyo.com/chilis-beirut-ramadan-marketing/#comments Mon, 14 Sep 2009 10:49:27 +0000 http://www.chillyoislamyo.com/chilis-beirut-ramadan-marketing/ When will all this Ramadan marketing come to the U.S.? :(

Also see:

Starbucks and Coca Cola Ramadan Marketing

Amer Restaurants Marketing: “Ramadan Kareem”

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When will all this Ramadan marketing come to the U.S.? :(

Chilis Ramadan Marketing

chilis-ramadan-marketing.jpg

Also see:

Starbucks and Coca Cola Ramadan Marketing

Amer Restaurants Marketing: “Ramadan Kareem”

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Making the Best Muslim Blog http://chillyoislamyo.com/making-the-best-muslim-blog/?utm_source=rss&utm_medium=rss&utm_campaign=making-the-best-muslim-blog http://chillyoislamyo.com/making-the-best-muslim-blog/#comments Tue, 12 Feb 2008 01:14:00 +0000 http://www.chillyoislamyo.com/?p=605 Salam,

Now I want to just quickly say my suggestions and insights aren’t just for Muslims, they can be helpful God willing to Non Muslim bloggers also. Most of my readers are Muslim, so I figured I write my title geared towards that specific crowd. Thank You, want some halal meat? Okay let me sta

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Salam,

Muslim blog

Now I want to just quickly say my suggestions and insights aren’t just for Muslims, they can be helpful God willing to Non Muslim bloggers also. Most of my readers are Muslim, so I figured I write my title geared towards that specific crowd. Thank You, want some halal meat? Okay let me start.

With the spark of 50 million Islamic blogs, all Mash’Allah trying to give daw’ah and I guess brand themselves. I wanted to talk a little about blogging and how to make a good blog and discuss my views on certain blogs which I have come across.

I have to say their are few blogs which I really like due to the fact they consistently bring out quality content as well as developed a decent fan base.

Running a blog is no joke, ask any blogger who is serious about his or her blog. They will tell you how much time they put into it, it’s practically a job that pays off with halal bucks :). IF you manage to make it that far. If you don’t get the money, at least you tried to help people change for the better. Most Muslim bloggers i have seen so far use WordPress or Blogger…we all know WordPress is the best =). Right, Right?

One thing which helps me write more is support from emails which I get from different people around the country and the world. It motivates me alot and what I learned from experience is you can do anything you set your mind to. If you feel you have some talent or skills then i think you should use it for halal purposes and you will see a successful outcome insh’Allah.

One of my hobbies is analyzing different types of blogs, I like seeing blogs develop as well as fulfill their purpose.

As a business major, hoping insh’Allah. to be an honest businessman one day, I love thinking of new ideas to write about or just in general of ideas that can go far.

A philosophy in business tells us that “an idea is no good unless it is put into practice”. So if you think of something, put it into practice!

Now my site is definitely a blog, but I think i just want to keep coming out with articles to help the youth. As you might know the purpose of my site is help those who are in trouble by sin’s, in addition helping humans develop the Chill Yo Islam Yo mentality. Which essentially develops a  a God consciousness to say no to smoking drugs, drinking alcohol, staying away from fornication, etc.

Now running a site just for Muslims isn’t that easy, because you have begun to market just to a particular audience but on the other hand if one has the ability to write a certain way, connect with individuals on a certain level, bring up issues and story’s that are appealing then perhaps you can develop into that site you wish to become.

Nowadays if want to make money you can use Google Adsense which everyone loves. I use it also as you may have seen, my tip to all of you is make sure you filter out the haram advertisements, i wrote an article on that Here. In addition to adsense their are many other options such as Widgetbucks, Text Link Ad’s, Chitika. Where you place your ad’s is another challenge, what color should you make your ad’s, does it go with your theme? Just some stuff you should think about before jumping ahead of yourself. Trust me, I keep learning from my mistakes.

Some blogs which I visit often are Mujahideen Ryder (now ibnpercy.com), Azeem Khan (no longer active), Hahmed (no longer active), Maniac Muslim, Muslim Matters. Some of them have stopped blogging, however others have re-branded and continued to grow due to persistent effort, dedicated, and most importantly having a passion for blogging. Without that burning passion, you can’t really go too far.

Developing a successful blog means you consistently or at certain intervals through the year create compelling content or articles which differentiate you from other sites. Their are many aspects which In’sh Allah I will discuss later on but some things to keep in mind is quality, consistency, and trust in Allah.

One thing which I have seen over time is People who start blogging but die out quick, No! you must put in time and work to be successful. Overall what I am basically trying to say is I believe we all can improve the image of Islam if we write educated posts with the intention of bringing about positive changes insh’Allah.. Everyone is starting to listen to us, people are reading, the internet is amazing, let’s use it for our advantage.

Alright so that wraps it up, insh’Allah. I will write more about this later on, this was just literally scratching the surface, I want to continue to help people write and make their blogs better as well as mine.

 

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